1. Use promotional tactics (sale or competition)
Running a sale is a great way to attract attention to your brand and your products; it is especially beneficial for attracting the attention of new customers. A sale is like dangling bait, it is tempting, it grabs attention – full stop. Another promotional tactic is the use of creative and catchy competitions. When brainstorming ideas, remember that your competition must have a purpose. Write down the goals you wish to achieve throughout implementation, taking care to link the event to your brand and target market. Who isn’t a sucker for free stuff? Promotional tactics are great, not only to inform potential customers about the brand, but also to encourage consumers to make their first purchase, lured either by a sale or by a competition. Overall, this tactic is great for increased brand awareness and a possible increase in sales.
2. Partner up
3. Have great content
You may be surprised to hear about the power of articles and blog posts on your business platform. The reason they are so powerful is because of their ability to build your audience. Potential customers can be directed to your content via organic search; this is because written content improves your SEO. Blogs are also a great way to get your existing customers to promote your blog content, thereby organically advertising your brand to new, potential customers. According to Content Plus, 60% of consumers feel more positive about a company after reading custom content on their website. More powerful than you thought, right?
4. Go for new products and services
Offer something new. This will surely grab some attention and attract new customers. Repositioning or re-packaging or even extending your service is a great way to get people talking about your brand again.
5. Advertise through Google Adwords
Make use of relevant keywords you know consumers are likely to type in when searching for items. You will also need to ensure your landing pages are relevant. All of that is your secret to success for effective AdWords campaigns. Using the correct keywords is vital. Ensure that keywords are precise and relevant to the items you wish to promote on Google search and display platforms.
6. Engage on social media
7. Give incentives (first purchase and customer referrals)
Incentives are a great way to attract new customers. First-time purchase incentives are ideal to hook consumers. For example, promotions such as free gift with your first purchase R100 off your first purchase can be a great tactic for getting new customers to start shopping at your store. Customer referrals are extremely powerful because positive word of mouth is highly effective and it is free. Rewarding referrals is an added layer that should ultimately impress potential customers and continue a ripple effect of positive word of mouth.
8. Utilise email marketing
Giving website visitors the opportunity to subscribe to regular newsletters is a great way to attract and retain customers. Once visitors sign up, you will have
9. Use marketplaces
Using a marketplace, for example bidorbuy, is a great way to get your products visible on a large platform where shoppers already exist. A recent trend among ecommerce stores is to sell products across multiple channels. If you want more customers to know your store and your products, definitely use a marketplace. This is one of the most effective and instant methods of getting and retaining new ecommerce customers.